Book Report On Burger King Essay - 955 Words

Preface information on Burger King: The origins of what is now the international fast food corporation Burger King, began in 1953 in Jacksonville Florida as Insta-Burger King. Inspired by the recent success of the McDonalds Corporation, Founders/Owners Matthew Burns and Keith Kramer searched for their own gimmick to kick start their business. They found that Gimmick in two pieces of machines called â€Å"Insta-Broilers†. The Machines were the cornerstone of the original few stores, and where required in all stores to broil Burgers. After a year of slow business, the company was sold to Miami, Florida franchisees David Edgerton and James Mclamore in 1954. Their first issue of business was to change the company name to simply Burger King. Then the two began a complete corporate restructure of the company, eventually expanding the company to 250 locations nationwide over an 8 year tenure. Burger King was then sold to Pillsbury Company 1967. In 1978 Burger King made an attempt to revamp the company’s structu re, by hiring former McDonalds executive Donald Smith. Smith purposed that the company make many changes including, revamped menus, updated franchise agreements, and changing the look and logo to look more modern. The Company was sold three more times after poor performance next to its top competitor, McDonalds. The third time it was sold to investors led by TPG Capital for $1.5 billion in 2002. TPG then took the company public in 2005, where it was initially publicallyShow MoreRelatedMcdonald s Vs. Burger King Essay1553 Words   |  7 PagesMcDonald s vs. Burger King. McDonald s, America s well known fast food chain has been growing since the day it was discovered by Richard and Maurice McDonald in 1940. 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Since the restaurant grows, Burger King expanded the breadth of its menu by adding various non-beef items like chicken, fish andRead MoreCsr Mcdonalds1534 Words   |  7 Pagesbring up Burger King’s CSR policy which says that â€Å"Directors, as well as officers and employees, are expected to act ethically at all times and to adhere to the Companys Code of Business Conduct and Ethics. We share the concerns of our neighbours and employees about the future of our planet and the need to protect and conserve precious resources. Each of us is responsible for ensuring that our Company conducts its business with honesty, integrity and the highest ethical standards .† (Burger King Website)Read MoreDiageo Case Study1411 Words   |  6 Pages20% of its Burger King subsidiary. Because of the restructuring opportunity, the company wanted to rethink its financing mix. In this case, the tradeoff between the costs and benefits of different leverage policies will be discussed. A simulation model was created by Diageo’s director of Finance and Capital Markets, Ian Simpson, and Adrian Williams, the firm’s Treasury Research Manager, to understand the tax benefits of higher gearing and the cost of financial distress. In this report, I will discuss